Branding is a building visual identification of the company.
As an example of my work I want to show you branding of KS Design.
I decided to use three colours (gold, black and white), mainly focusing on gold one, what u already could seen looking at my logo or details on my site. I choose them, because since always I paid respect their simplicity, elegance and professionalism.
Building a visual identification of your company is very important process.
Depends on how it is done your customers will look at you in good or bad way and identify you with this.
Branding includes a lot of things. Starting from business cards, brochures, notebooks or letters.
Through your wall sign of your headquarters.
Ending on your website look.
To sum up branding shows up in everywhere, what your company do and that is why it is so important in my opinion.